At the end of the day, you want to be able to justify the statistical assumptions you have made. The best time to do so is before the first response comes in. When aggregating response data, you’re ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Making marketing analytics more approachable is a common challenge that many businesses face today. Lots of marketers talk about being data-driven, but the reality is that many are simply talking the ...

Opinions expressed by Entrepreneur contributors are their own. The digital age has ushered in a new era where data reigns supreme, providing businesses with valuable insights into customer behavior, ...

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2020 will be here before we know it, and if you’re like me, that means that you’re already looking ahead to how you can improve your e-commerce business in the year to come. While there are many ...

Lauren Glenn Manfuso is a journalist and editor in the Washington D.C. metro area. Her work has appeared in Prevention magazine online, the Miami Herald and USA Today. If college applicants and ...