The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.

Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page. To avoid possible confusion, this is not an HTML guide. Aleh Barysevich, Founder and ...

HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO. In case you missed the latest podcast episode of Search Off the Record, Google’s ...

You probably already know that your website’s coding can impact your search engine rankings. You know that adding snippets for SEO, like a meta description, alt tags, and title tags, can significantly ...