Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight ...

*America’s multiracial population is expanding at a rapid pace, yet the systems used to measure race have not kept up with ...

Reliable data underpins modern decision-making. Governments, businesses, nonprofits, and researchers all depend on accurate statistics to identify trends, understand communities, and plan for the ...

The U.S. Census Bureau adopted a new Disclosure Avoidance System (DAS) for the 2020 Census, based on the theory of differential privacy, and applied it to the production of P.L. 94-171 data for ...