In 2016, when Microsoft announced its makeover of its CRM and ERP strategy in the form of Dynamics 365, officials started talking up the Common Data Model (CDM), which was the heart of those services.

Some of the most interesting pieces of Microsoft's Dynamics 365 'Spring '18' wave of updates are the under-the-covers services aimed at developers and business analysts. The new Common Data Service ...

Lately I've been hearing a lot about common data models when it comes to SOA. As organizations attempt to figure out the data in the context of SOA they are driven many times to the notion of a common ...

You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...

If you’ve been around long enough to see a few CRM projects come and go, then you have probably noticed a pattern. Technology changes, the logos change, and the dashboards look shinier every few years ...