Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...

The group wants to focus on customer retention via its SuperSaveClub membership over investing in pay-per-click and ...

The KitKat and Nescafé owner plans to recover its advertising and promotional investment to 2019 levels as it chases ...

Ironically it may have been a lack of promotion, not too much of it, that was Liquid Death’s problem. It makes sense for ...

Ongoing professional development and training was seen as a way to remedy a perceived lack of professionalism, with almost ...

Despite all measures on GfK’s Consumer Confidence Index increasing in February, the way people view the general economic ...

The first UK insurer to publish its socio-economic pay gap data, Zurich embarked on a decade-long process of building trust ...

As innovation accelerates, the future of the fashion industry is becoming increasingly intertwined with technology.

Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving ...

Pressure to justify marketing investment to business leaders is becoming a “much more common theme” for UK B2B marketers, ...

When we stop trying to fit someone else’s idea of how we ‘should’ be, we move from performative confidence towards something ...

There is no catch-all answer to solving marketing’s burnout problem but there are steps leaders and companies can take to ...