The future belongs to brands that can transform transparency from a marketing catchphrase into a living value, says the CMO ...

Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in ...

Hareesh Tibrewala and Mihir Karkare, co-founders of Mirum India, have launched a new venture, Meru Life, which is focused on ...

Campaign’s take: Kinetic Green’s latest TVC for the E-Luna takes a high-voltage ride down memory lane—only this time, it's ...

By leveraging PWR Chain, the media company is tackling piracy, enhancing engagement, and unlocking new revenue models through ...

Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.

Our weekly roundup of the latest appointments and account wins news from Havas India, KYN, FCB Kinnect, Housr, 1702, ...

With about INR 30 crores in marketing spends, the kitchen solutions brand aims to deepen its consumer reach in India's small towns.

Industry analysts in Target as the fourth-largest retail network, trailing behind Amazon, Instacart, and Walmart in 2023.

Shortlists for the 2025 edition of the PR Awards have been announced. The awards celebrate excellence in corporate communications and public relations. Winners will be announced on 19 February at an ...

Access limited free articles a month after free, fast registration.

The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of itch.