Snapdeal launched its new brand campaign, ‘Nazar atak jaaye’ (Your vision gets stuck). Developed by Snapdeal’s in-house brand team, it takes a wildly humorous approach to bring alive how ...

Zomato has launched its latest campaign, ‘Fuel your hustle’, celebrating the quiet grind behind some of India’s loudest names ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and ...

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...

Analysts at investment bank Citigroup called it a “pretty grim statement” from WPP and said that the guidance was a “bit of a ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade ...

Articles written by Luz Corona ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual ...

Articles written by Julia Walker ...