We will have a price that’s available on that flight, on that time, to you, the individual,” Delta president Glen Hauenstein told investors in November, having started to test the technology on 1 percent of its ticket prices.

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather than a standard fare for all passengers.

Notably, Delta CEO Ed Bastian stated in an interview that bookings have stabilized following demand erosion earlier this year. Per the head executive’s remarks, people are still taking to the air — it’s just that they’re shifting booking patterns amid broader economic challenges.