The 27-year-old "Euphoria" star is featured in a new American Eagle Fall 2025 denim campaign with the tagline "Sydney Sweeney ...

Some internet users have also accused AE of ripping off a 1980s Calvin Klein ad campaign starring supermodel Brooke Shields, ...

The Euphoria star fronts the label's fall denim collection under the tagline: " Sydney Sweeney Has Great Jeans." The pun has drawn widespread backlash on social media and reignited conversations about ...

Learn more about 'Blueberries GO BIG,' the newly launched consumer marketing campaign from U.S. Highbush Blueberry Council.

Trump's 30-second ad, released by the his campaign, zeroes in on the former president's ongoing rhetoric that Harris "failed" as President Joe Biden's border czar, calling her "weak" and ...

When firms run ad campaigns they want them to be successful, here we talk about ways that firms can assess if their advertising campaign was a success. It is not always cut and dry what success is, so ...

A campaign is not the time for audience building. Engagement starts well before the campaign gets off the drawing board. You need to be interacting with your audience using a cohesive marketing ...

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.

What Are the Benefits of Advertising Campaigns?. The slogans and characters from famous advertising campaigns become staples of the pop-cultural lexicon and landscape. As part of an overall ...

Advertising campaigns typically promote a product or service. For example, a national automaker introduces a new vehicle model with print advertisements in newspapers and magazines.

But campaign budget optimization (CBO) scaling can benefit larger budgets. To use CBO scaling, add the winning ads and audiences into one campaign and increase your budget by 20-30% every few days.

Sydney Sweeney's recent partnership with American Eagle Outfitters has generated substantial online criticism. The ad ...