Marketing mix modeling (MMM) is back in vogue. But marketers don’t always have the data they need for apples-to-apples comparisons of different media channels. Take digital audio. The lack of ...

SiriusXM is partnering with audio entertainment production studio Audio Up to develop new original scripted podcasts. The two companies have entered into a creative programming and strategic agreement ...

SiriusXM and Audio Up Inc., which announced in October a creative programming and strategic agreement that will see the development of new original scripted series and audio entertainment concepts, ...

Sirius XM shares trade at a cheap valuation, but their discount might be justified.

Anxiety among consumers and advertisers is challenging the satellite radio company as it gets into new digital formats, including streaming features and podcasting, Jennifer Witz told an investors ...

Sirius XM SIRI recently announced that it will exclusively broadcast the 2023 Masters Tournament on audio. From Apr 1-9, Sirius XM will broadcast throughout the Masters week. Sirius XM will cover the ...

New SiriusXM channel -- TikTok Radio, a groundbreaking full-time SiriusXM music channel -- will be part of TikTok collaboration across SiriusXM and Pandora Beginning today, Pandora is launching a ...

I’m always in constant search of good audio players because I love listening to music and many times have the audio in different formats. The first one I always liked and used was WinAmp Player. After ...

The radio world has its clear leaders, and now one of them is about to further establish itself as an alpha: SiriusXM announced that it is set to acquire Pandora for approximately $3.5 billion, both ...

Polk Audio announced that it has signed a license and technology agreement with XM Satellite Radio, the nation’s leading satellite radio company, to collaborate on the development of a high ...

In addition to developing original scripted series and audio entertainment concepts, the satellite giant also leads a $12 million Series B funding round. With the agreement, SiriusXM will have a first ...

The agreement allows SiriusXM to have a first-look co-production option for original podcast concepts by Audio Up, the podcast production studio founded in 2020 by audio innovator Jared Gutstadt, as ...