Look, I get it. Every time a new search technology appears, we try to map it to what we already know. I’ve been doing SEO for years. I know how Google works – or at least I thought I did. Then I ...

Google started cramming AI features into search in 2024, but last month marked an escalation. With the release of AI Mode, Google previewed a future in which searching the web does not return a list ...

ChatGPT Search, OpenAI’s AI-powered web search experience, is now live for all ChatGPT users — with several new features in tow. By default, ChatGPT will automatically determine which questions to ...

Google is testing Web Guide in Search Labs. Web Guide is an AI-powered feature that groups search results by topic in the Web tab. The system uses Gemini and a “query fan-out” method to reorganize ...