Remember the two-tone legendary Volkswagen Citi Golf that was launched in 1984? VW has recently unveiled its limited-run Citi Vivo, which pays homage to the Citi Golf. Available in the ubiquitous ...
Very unusually, this entry seeks a Creative Effectiveness Lion for creatively and effectively killing off a brand - the Volkswagen Citi Golf. The Citi Golf was unique to South Africa. Out-dated even ...
Hosted on MSN
How the VW Citi Golf became a marketing icon that companies could still learn from today
If necessity is the mother of invention, Volkswagen South Africa (VWSA) found itself in line for a desperately needed jolt of creativity back in the early 1980s. Through the era of the Beetle and the ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback