Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

Retailers must deploy and manage complex technical environments that include a plethora of “tags,” or lines of code that include everything from HTML to JavaScript, pixels and digital data. These tags ...

Tag management systems are designed to help marketers implement and maintain online applications more efficiently, and without aid from IT. These solutions enable retailers to deploy and manage a ...

You know the movie trope that involves a makeover scene during which the so-called nerdy girl takes off her glasses for the first time, lets her hair down (or pushes it back from her face) and becomes ...

Many aspects of digital marketing concentrate on the customer, but in order for companies to create a good customer experience they need to have access to the most up-to-date data. Recent Google ...

Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag ...

SAN FRANCISCO--(BUSINESS WIRE)--Atlan, the pioneering active metadata platform, has launched Tag Management, accelerating the shift of data governance to the left. As the modern data stack continues ...