Mark Emalfarb is a big fan of fungus. “There’s a fungus among us,” he says often. Emalfarb, who grew up working in his family’s landscape stone business, had his first success 30 years ago, importing ...

From stonewashed jeans without the “wash” to using more recycled cotton, Levi’s is working to squeeze wasted water from its clothes. When 20 competitors recently descended on Levi’s Eureka Innovation ...

I never thought I'd be saying this, but "stonewashed" denim is back. I had a full-on fashion flashback at American Apparel this weekend--the same place that's trying to resurrect another big '80s ...

Q: I keep seeing women and a few trendy guys in stonewashed jeans with rips and tears, which I thought were over in the 1990s. And it seems like there are more rips and tears in jeans. Can you provide ...

L.A. fashion brand Guess may be known as much for its va-va-voom advertising campaigns as for its second-skin stonewashed jeans. Paul Marciano, the 65-year-old executive chairman and chief creative ...

In London, Milan and Paris, designers filled their Spring/Summer 2024 collections with wearable denim. The deconstructed, streetwear-inspired pieces that helped denim earn a spot on the runway prior ...

Before anything could get between you and your Calvins, before you spotted your perfect pair of jeans at the store and had to strategically wrangle your size from a precarious Jenga-like denim tower, ...