Tulane University and the University of Chicago researchers have conducted research demonstrating that user search habits and the relevance‑based optimization of search engines contribute to the ...

Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries. This is stated by Google’s Search ...

Like most digital marketers, I stay current with all Google’s major algorithm changes. I also do a lot of experimenting with various other digital marketing strategies. I’m often pleasantly surprised ...

Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with RankBrain. One of the biggest buzzwords around Google and the overall ...

Forbes contributors publish independent expert analyses and insights. I write about fitness, health and wearable tech Algorithms have taken on an almost mythical significance in the modern world. They ...

Algorithms are everywhere. They rule our lives. They decide what we see on social media, which ads get targeted to us, which route we should take to get places. If it used to be The Man keeping us ...

Want to optimize your site the right way and set yourself up for success? Then it’s critical to know how search engines operate today. Search engines are a significant factor in everyday life. From ...