Selecting a random sample from a set is simple. But what about selecting a fair random sample from a set of unknown or indeterminate size? That’s where reservoir sampling comes in, and [Sam Rose] has ...

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...

Survival analysis anticipates the expected lifespans of individuals as well as the timing of other events. Learn about its pros and cons.

We can all agree that there are few marketing techniques older than sampling. Distributing samples has always been an incredibly effective way for brands to convert new customers and gain attention in ...