Search engine optimization (SEO) is a valuable form of digital marketing. Ranking in the search engine results pages (SERP) for your desired niche keywords can result in more web traffic, which can ...

As a result of Google’s recent core update, many small business owners are dealing with drops in their search rankings and traffic. This article provides six practical SEO tips to help businesses ...

Marketing a product directly to consumers today means navigating a constantly evolving and increasingly fragmented digital landscape being shaped by AI, shifting search behaviors and new consumer ...

SEO is a game. And, like any game, the more we play, the better we get. SEO is also a tool. Search engine optimization is part of the process to improve a website’s visibility when people search for ...

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results. By ...

Stop following SEO strategies that don’t work. Discover the five essential SEO tips you need to grow your small business. Many small businesses often struggle to attract quality leads to their website ...

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does ...

I have interviewed many people for SEO roles during my time as a manager. I can say that certain mistakes are made during interviews that can easily be avoided. Unfortunately, all of those generic ...

Google's RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. Diving deep to learn what makes ...

Are you prepared for small business SEO in 2022? If you’re still scrambling to formulate a strategy, you’re not alone. The uncertainty of ongoing pandemic-related business interruptions and changes in ...

Videos are the language of the Internet right now. Businesses and creators alike are capitalizing on the qualities of the medium, engaging with both dedicated and casual audiences to great effect.

Marketers should use both historical and forecasted data to drive blog post content Ensuring the content has added value to a competitors – either through additional information or FAQs – is vital for ...