Roblox is launching a new licensing platform to streamline the process for IP rights holders to partner with creators on the gaming platform. Beginning Tuesday, Roblox is teaming with Netflix, Lionsgate, Sega and Japanese publishing giant Kodansha to ...

(Reuters) -Roblox launched a licensing feature on its videogame platform on Tuesday, allowing intellectual property holders to integrate their characters and worlds into its games. It has signed licensing partnerships with companies such as Netflix, which ...

Neighborhood Adventures, a new interactive experience that allows players to design their own avatars, play themed minigames and watch show clips, has launched on Roblox.

"The Sesame Workshop team understands the great power of meeting learners where they are, not just by showing up on Roblox, but by bringing to life a living, explorable Hub and leading players into worlds and narratives that can motivate and reinforce learning,” said Rebecca Kantar, head of education at Roblox.

Netflix co-Chief Executive Greg Peters announced the TV games slate at a Bloomberg Screentime media conference in Hollywood on Wednesday, citing the burgeoning market for gaming. Consumers spend $140 billion a year on gaming, an amount that excludes Russian and Chinese markets and advertising revenue.

What is Roblox? ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have fun, and learn. It’s unique in that practically everything on ROBLOX is designed and constructed by members of the community.