Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

The new hub centralizes many of Roblox’s tools to make them easier to find and use. It seems like a boon for Roblox developers, but Roblox itself is incentivized to keep its developers happy. The new ...

Sept 6 (Reuters) - Roblox (RBLX.N), opens new tab will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games, the company said on ...

The metaverse has arrived. At least, that’s what companies like Roblox believe, whose users generate content and continue to build inside of the Roblox platform. Roblox wants to be more than a game ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...