Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, they understand pricing ...

But in an increasingly expensive housing market, finding an affordable home and understanding the buying process can feel ...

In the fourth quarter of 2025, the homeownership rate in Ohio hit an 18-year-high of 72.1%. With more Ohioans making the decision to purchase a home, Commerce is calling attention to the importance of ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...