Two bills introduced in the house would require companies to tell consumers when their personal data is used in price setting.

This type of pricing holds enormous potential for retailers as long as they stay vigilant of regulatory moves and consumer ...

Welcome to the age of surveillance pricing – a new form of digital price gouging where Amazon and other online platforms use the massive amount of data they collect on every click, search, and p ...

If you're shopping online and see one price, then come back later and see a different price, it’s likely due to a pricing algorithm. The computer program factors in supply, demand and competitors' ...

Bipartisan Ohio lawmakers are reviving an effort to regulate pricing algorithms -- software that often uses artificial intelligence to adjust prices, rent and wages in order to maximize a company's ...

This new law, already subject to lawsuits, lets shoppers know when companies are quietly raising online prices for certain types of customers. Tyler has worked on, lived with and tested all types of ...

AI offers great benefits to retailers, but using personal data to set individualized prices, called surveillance pricing, faces growing regulatory backlash.

New York Attorney General Letitia James is warning businesses across the state that they must disclose when algorithms are setting prices based on consumers’ personal data—or face penalties under a ...

One company choosing to use a quick and reactive pricing algorithm could lead its competitors to increase prices, leading to customers facing higher costs across the board, according to a recent study ...