The explosion of ‘online-to-offline’ (O2O) strategies is a phenomenon in China. But the fusion of reassurance and inspiration offered by best-in-class O2O should be embraced in the West, particularly ...

It would seem the hype in the lead-up to Singles Day was justified, with Alibaba posting a record $17.8 billion in online sales, easily surpassing the $14 billion record set in 2015. A startling ...

According to HSBC, the Chinese O2O (online to offline) market is more than $150 billion in size with just 4% internet penetration. The online portion of this market surged 80% year on year to $47 ...

The gist of O2O is that, while a large part of traditional brick-and-mortar retail sales can be replaced by e-commerce, there are elements to physical shopping that cannot (or should not) be ...

Online to offline (“O2O”) commerce is all the buzz right now. Last year, when Alibaba invested over $3 billion in the technology, the media took note and journalists around the world began discussing ...

The term “Unicorn” has become one of the top tech buzzwords of the year. It refers to a short list of companies who have a valuation of over a billion dollars. The list actually contains nearly 50 ...

The O2O model is altering the face of Vietnam's retail market, with all players preparing strategies to acquire new customers and optimize sales. Dozens of Now shippers sometimes queue up for hours at ...

Imagine you’re living in 2025, and the experience of entering a physical store would be a stark contrast to how things are right now. You’d probably be adding items to a virtual cart from an ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...