In her first WNBA All-Star Game, Paige Bueckers was tasked with unveiling the all-new Nike GT Cut 4 for the first time.

The Richest Athlete Endorsements Ever. Nick Dimengo Mar 13, 2014. ... And Durant flushed home some more points back in 2007 for scoring a deal with Nike that pays him $8.5 million a year.

NFL Nike NFL athletes give stunning Colin Kaepernick endorsement in new ad: 'He got another good six years left' Kaepernick last appeared during the 2016 season ...

Nike leads the way in investing big money into the New Orleans Pelicans this season. Nick DePaula of ESPN reports that Nike has signed Jrue Holiday to the company’s endorsement roster. While ...

When it comes to the surprising history of athlete endorsements, Nike's pursuit of Magic Johnson in 'Winning Time' only scratches the surface.

Bo Knows Endorsements . Bo Jackson, a star in both the NFL and MLB, ... Deion Sanders was Nike’s second signature athlete after Bo Jackson, but Nike didn’t make him cross trainers.

Nike’s stronghold on top athletes. Forbes compiled a list of the world’s highest-paid athletes. They found that out of the top 100, ... How the endorsements have helped Nike. Related.

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

Endorsements with star athletes like Steph Curry have allowed Under Armour to pass Adidas in the US in its pursuit of Nike. ... Nike considered whether it was worth outbidding Under Armour, ...

Brooklyn Nets star guard Kyrie Irving is not involved in an endorsement partnership with Nike Inc. NKE anymore. “Kyrie Irving is no longer a Nike athlete,” the company said in a statement.