Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will outlast every platform that carries it.

Most people know George Lucas as the writer-director of the original Star Wars trilogy, as well as a producer of many films and series that make up the franchise’s extended universe. In recent years, ...

If you feel stuck in life or like you’re making the same mistakes over and over, your personal narrative is a likely culprit. Although derived entirely from interpretations of past experience, ...