In response to fan research that shows a clear desire to see the best golfers competing together more often – as well as ...

The PGA Tour introduced a returning member program for 2026, with CEO Brian Rolapp outlining how select former players can rejoin the Tour.

Adora Cruises today announced the introduction of a new loyalty membership program, the Adora Club. According to a press ...

Travel demand continues to rise. In fact, in April 2025, the U.S. Travel Association reported that 94% of American travelers ...

Barnes & Noble added a free option to its membership offerings in the hope of better tracking how its customers shop and spend. The largest bookstore chain in the U.S. is also adjusting its existing ...

More and more loyalty programs are competing for attention, and not just from travel companies. A new survey from iSeatz offers insights into the travel and lifestyle rewards offered by ...

Budget-airline Ryanair recently introduced a new paid membership program. The ‘Ryanair Prime’ costs approximately $102.27 a year, and provides advanced seat assignment, and access to discounted ...

We’ve updated the program to accept applications on a rolling basis instead of just during the 2025 holiday season. That ...

Senior Vice President, Marketing General, Inc. Membership offers the potential to transform any business, and companies are discovering this opportunity at a record pace. If you look in your wallet, ...