Consumer advocates are warning “loyal” grocery shoppers that scanning their loyalty cards at the checkout may be trading far more than they realize for discounts and rewards: their personal ...

For years, loyalty programs in travel followed a familiar, transactional formula: stay more, earn points, redeem nights. But ...

Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members.

Although Starbucks boasts one of the most high-profile foodservice loyalty programs, the coffee chain is far from the only ...

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

Discounting has intuitive appeal. In a crowded market with shrinking discretionary budgets, deals cut through the noise.

Add Yahoo as a preferred source to see more of our stories on Google. Trust, and its enduring companion, loyalty, give us strength when we’re feeling down and motivate us to stick to the causes and by ...