co-branding with Pierre Cardin for the Javelin and Gucci with the Hornet Sportabout in 1972? Just a year later, AMC joined in on the Levi’s blue jeans craze for what would be one of its most ...

I remember dad working on the Levi’s program in the early Seventies ... In joining the subcompact market dominated by imports, AMC had turned to the new Hornet that came out in the fall of ...