LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks.

The Danish toymaker that built a global empire on interlocking plastic bricks has unveiled what executives are calling the most significant evolution in its 93-year history: a tiny computer embedded i...

Chief product officer, Julia Goldin, said the new brick was “one of the most significant evolutions in the Lego system since the introduction of the minifigure in 1978.”