Algorithms can be elegant, helpful tools to solve complex problems. And Kellogg professor Sébastien Martin is teaching students how to think holistically, so, that through technical skills, they can ...
A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.
Whether we’re using Spotify, Amazon, Netflix or Instagram, we encounter algorithms that recommend content or products to us every day. In 2017 Netflix stated that its users discover around 80 percent ...