Home & DIY retailer Homebase has been warned by the Advertising Standards Authority that its current adverts giving details of discounts offers must be changed to their “misleading” nature, it has ...

A series of Homebase ads have been banned by the ASA for misleading customers by exaggerating the savings that could be received. Rival DIY store B&Q made the complaint about the 16 ads, stating the ...

DIY retailer Homebase is to launch a TV ad campaign to back the launch of its Habitat products. The home improvement retailer is poised to introduce Habitat lines into stores in branded roomsets in ...

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I’m not one to get excited by DIY, but this latest initiative from the DIY retailer is one I think shows a retail brand quite literally thinking outside the box. Homebase and ad agency Leo Burnett ...

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Homebase is reviewing its &£24m advertising account, held by Abbott Mead Vickers.BBDO. The DIY retailer has shortlisted AMV, Lowe, Euro RSCG London and M&C Saatchi to pitch for the business. The ...