To be successful, email designs must constantly evolve to meet the shifting needs and behaviors of consumers and adjust to email platform changes. Best practices are always changing, so Responsys has ...

Good email design is a critical part of ensuring a high response rate. A major frustration within the industry is the lack of standards to guide designers when creating HTML email. Though there isn't ...

Emails written in HTML can include graphics, and designing these graphics requires special care. You probably want the graphics to reflect the look of your website and the feel of your brand, but you ...

The numbers speak for themselves: 47% of emails are now opened on mobile devices, according to a study of over 250 million opens worldwide by email analytics providers Litmus. That statistic speaks ...

You’ve probably heard about how important responsive design is when building websites, but it’s even more important for email. Email is such a personal medium that tailoring your marketing message to ...