Using one's acting abilities to promote major corporations may not be every aspiring thespian's dream, but commercials can be a fruitful and impactful path to take. Stephanie Courtney, who plays ...

Is finding a way for marketers to beat commercial-zapping DVRs and helping networks to cure the distressed state of TV comedy so simple that a caveman could do it? ABC's decision last week to ...

ANNOUNCER: Denise Bazic(ph) is a real Geico customer, not a paid celebrity. So to help tell her story, we hired a celebrity. DENISE BASIC: It was Thanksgiving night when I accidentally hit a deer.

If you’ve ever found yourself awake at night, still bothered by something somebody said years ago, you might find yourself relating to a certain insurance mascot more than you would have imagined ...

Geico is bringing back its iconic Caveman in a new commercial titled “The Nightmare,” per details shared with Marketing Dive. The dramatic two-minute spot sees one of the Neanderthal-like characters ...

It's a funny premise in short blips. I don't think it could successfully sustain a 30 minute comedy show.

In the world of humor, 30 seconds and 30 minutes are two very different animals. In the context of commercials, the Geico Cavemen demonstrated the brilliance of brevity. The TV spin-off, entitled ...

A few weeks ago, word arrived that the Geico cavemen—those Neanderthal chaps who appear in some of the car insurer's television ads—might get their own sitcom on ABC. It's early days, of course. (A ...