Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely ...

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Is email dead? Lately, it feels like the marketing world has fallen out of love with email. McKinsey’s iConsumer survey reported a 20% decline in email usage between 2008-2012, as the medium ...

While social media platforms continue to gain influence. email is still king in the world of online marketing.

Email is a common form of communication used for both personal and professional purposes. With businesses coming to understand how effective email marketing can be, email marketing is gaining in ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Email marketing may not be seen as the most exciting channel – it is often referred to as a little tired and uninspiring – but nevertheless it remains central to many brands’ communications strategies ...

AI and dynamic content are helping email marketing become even more effective. And the possibilities for personalization go far beyond subject lines. Just like digital out-of-home is helping ...

Discover the best email marketing resources to help you create, optimize, and measure the success of your email campaigns. From email marketing best practices to email marketing tools, our resources ...

Email marketing typically costs around $9 to $25 per month for a basic software package from the best email marketing platforms. But it can cost more or less depending on factors such as the volume of ...