Business Wire

Customer Segmentation Helped a Fintech Company to Increase Customer Retention Rate by 20% | A Quantzig Success Story

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...
Forbes

Divide And Conquer: Driving Growth With B2B Customer Segmentation

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...
MarTech on MSN

When customers move like starlings — and what it means for segmentation

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...
Business Wire

Customer Segmentation Strategy Helped a Fast Food Restaurant to Generate Personalized Marketing Initiatives | A Quantzig Success Story

LONDON--(BUSINESS WIRE)--A premier data analytics and advisory firm, Quantzig, has announced the completion of its latest success story that highlights how a leading US fast food restaurant used ...
Forbes

Customer Segmentation: Taking A Multi-Lens Approach To Understanding Customer Behavior

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...