Digital channels give organizations an opportunity to personalize the journey of their customers using the insights gained from this mutual data exchange. Customer service and support (CSS) leaders ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Even if you believe you’ve developed the best product ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Customer engagement platform Emplifi has released a tool that it says provides customer data in an accessible format. The new solution -- Unified Analytics -- aggregates, analyzes and presents ...

Gartner’s latest survey, “Top Goals and Priorities for Customer Service and Support Leaders in 2023,” revealed that the two most important business goals for 2023 are improving operations and growing ...

Key data and analytics trends in 2026 include decision intelligence, real-time analytics, semantic layers, platform ...

Do you know how to leverage the power of data to improve the customer experience in your fast-casual restaurant? Diners love fast-casual restaurants, as they combine the convenience and speed of a ...

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today. Opinions expressed by Entrepreneur ...

A business may have 99 problems, but a lack of data isn’t one of them. All businesses collect data, and many have more than they can manage. The problem they have is a lack of insight. For businesses ...

Financial services data leaders face a fundamental paradox: they have unprecedented access to data assets, yet they continue ...