Apple is preparing to show more paid placements inside App Store search results, promising that the extra inventory will still feel “relevant” to what people are trying to find. The expansion raises ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the ...

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...