Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Across conversations with creative leaders, one theme is consistent: efficiency will be mandatory, but judgement will be ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

This article is part of a Gaming Insights series paid for by Facebook. Gaming is a highly competitive industry. At Facebook, we see that games advertisers are often competing for the same audience, ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

Over the course of my career, I’ve worked with 13 different ad agencies as a client and as an Account Exec at J. Walter Thompson, on businesses ranging from CPG Food, Financial Services, and Health ...

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...

Hulu has launched a new creative advertising studio called Greenhouse and hired two senior advertising executives to bolster its commitment to its burgeoning ad business. Brandon Pierce is joining the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. • Reach: The percentage of your target audience that you're reaching. • Frequency: The ...

Political ads typically aren’t very inspiring. Instead, they’re full of mudslinging, ominous music, and tales of impending doom to frighten voters to head to the polls. Way to Lead, a political action ...