Higher morale and greater happiness contribute to the success of clans, religions, sports teams, companies, nations, and any group to which a person belongs. However, groups encourage and sometimes ...

There’s nothing unusual about the need to go along with the group. Evolutionists think that it offers a survival advantage, creating a uniform herd that’s less susceptible to dangers. But when it ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

A few decades ago, the model for a succeeding in business was built on a platform of employee conformity. Employees masked who they were, leaving their true selves at the office door, and went to ...