How do you decide when to start clapping after a virtuoso performance? And when do you stop? New research finds the answer lies in what other people around you are doing. The louder the applause — ...

Generally, we clap when we want to praise someone or something. It is a part of appreciation practice but there is a lot more to it than we think! Clapping has been proven to provide a lot of health ...

What do applause and typhoid fever have in common? They are both contagious—at least, they fan out in ways that can be predicted by contagion theory, a bundle of models and assumptions that can apply ...