Porsche wants to use a camera to capture any color you see, anywhere, and then replicate it on the car instantly.

DELAVAN, Wis.--(BUSINESS WIRE)--Prestige Paints today announced the launch of their app, Prestige ColorPic, which is poised to forever change the process of choosing a paint color, and buying interior ...

The wide world of automotive paint nerd-dom is an easy hole to fall into. Whether you’re obsessed with ultra-niche one-of-one hues or you’re just an admirer of bright, shiny things, you can appreciate ...

Here's a fun fact to ruin your day: Your car isn't painted with "Toyota paint" or "Ford paint." If you've ever gone into a body shop after a parking-lot kerfuffle and demanded the shop use "genuine ...

The wide world of automotive paint nerd-dom is an easy hole to fall into. Whether you’re obsessed with ultra-niche one-of-one hues or you’re just an admirer of bright, shiny things, you can appreciate ...