An anchor is a trigger that creates a response in your subject. You can set anchors for yourself; for example, an alarm clock that prompts you to wake up and turn off the alarm. A good salesperson or ...

To the uninitiated, anchoring a boat is a pretty straightforward task. You drop the anchor over the side, and bam, you are anchored. How much more could there be to it? Contrary to popular belief, ...

Imagine making a crucial decision only to realize later that your choice was heavily influenced by the first piece of information you encountered. This cognitive bias, known as the anchoring effect, ...