American Eagle Gen Z Strategy

News

American Eagle Stock Surges

Why American Eagle tapped Sydney Sweeney for its priciest campaign yet

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated approach to its styles.

New York Post · 2d

Sydney Sweeney’s steamy new ad campaign for American Eagle turns teen retailer into latest ‘meme stock’

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing push.

The Business Journals · 1d

Can Sydney Sweeney help American Eagle rebound?

American Eagle rides hot Black Friday, but still drops guidance © 2025 American City Business Journals. All rights reserved. Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (updated August 13,

MediaPost25d

Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts

Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts - 07/02/2025 CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around ...

Ad Age2mon

American Eagle is launching a Substack - Ad Age

Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns . Gift Article. Share. Expand.

Schaeffer's Investment Research2d

Retail Stock Pops on Sydney Sweeney Push to Gen-Z Appeal

American Eagle Outfitters (AEO) is eyeing an impressive daily jump, after the company revealed a Sydney Sweeney campaign ...

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