"Low ad loads are likely a permanent feature of streaming, and low penetration rates of ad tiers will be common on many services," argues Brian Wieser, principal at Wall Street insights provider ...

This year’s Super Bowl continues its reign as the most expensive ad real estate on television. Brands are shelling out roughly $7 million for 30 seconds of ad time. That is an astronomical leap from ...

Although streaming platforms command a dominating share of overall viewing time, TV share of advertising time still sits with broadcast and cable network platforms, according to Comscore. In the ...

Amazon has confirmed it’s increasing ad load on Prime Video. This puts it above Netflix but still below ad-heavy platforms like Hulu and Paramount+. The decision comes after the company told its ...

YouTube has begun testing an anti-ad-blocker popup featuring a timer that warns when the next advertisement will play. After a Reddit user shared a screenshot of the warning, several users confirmed ...