As IP-based intermediaries between content providers and viewers, companies like TiVo and Roku started to allow marketers to transact on the audience data they’re able to collect as platforms. At CES ...
Dentsu becomes first media agency network to partner with Comscore to advance beyond age/gender-based currencies in local TV RESTON, Va., September 22, 2022--(BUSINESS WIRE)--Comscore, Inc. (Nasdaq: ...
Comscore, Inc. (Nasdaq: SCOR), today announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced ...
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