In today’s competitive marketplace, the chief marketing officer (CMO) plays a critical role in the formulation and execution of an organization’s core business strategy. The most successful marketing ...

Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising efforts Senior executives ...

Higher Education is facing real growth challenges going into 2024. With increased competition every year from in-market and out-of-market competitors and public sentiment about higher education ...

Overview: Explores India’s leading digital lending platforms and how they provide fast, paperless, and secure loan ...

Digital marketing is helping even the smallest companies attract new business, and its future looks bright. With artificial intelligence transforming how marketers create content, analyze data and ...

“Entrepreneurs need marketing strategies that deliver measurable results, not just promises,” said Dr. Greg Watson, founder of Entrepreneurship Essentials. “Our program emphasizes tracking return on ...

Evolving customer habits and technology advancements necessitate a shift beyond traditional marketing to more advanced strategies for small businesses. Personalization and conversational marketing are ...

Opinions expressed by Digital Journal contributors are their own. Marketing is the vital spark of every business, and in the ever-changing world, it has shifted to the digital space through social ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

In this course, you will learn about the complexity, pitfalls and opportunities of influencing strategic deals, and how your marketing muscle can help shift the odds in favour of your business. The ...