Amazon has introduced new AR shopping features for customers through its Room Decorator tool. The tool will help customers virtually style their home with furniture items from Amazon and its ...

PUT YOUR SHOES ON: Gucci on Wednesday unveiled a new AR-based technology that allows customers to virtually try its Ace sneakers on. Developed in partnership with Belarus-based tech start-up company ...

Last year, Amazon debuted AR View, its augmented reality shopping tool that lets you see how certain items will look in your home before you buy them. At launch, it was only available on iOS, but as ...

Snap's focus on AR engagement appears to be working for consumers and brands. More than 250 million users have used AR shopping Lenses over 5 billion times since January 2021. For example, after Zenni ...

I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, ...

Blippar, a pioneer in the AR space for mobile marketing, is upgrading its platform as much-bigger players Google and Apple are beginning to ramp in AR as well. Blippar claims its technology provides a ...

When Chiwei Lee joined Meta—then called Facebook—11 years ago, he had a front-row seat to the emerging power of social media. Lee saw the rush of people connecting with old friends and family members ...

The e-commerce giant is rolling out a new augmented reality (AR) tool, currently available only on iOS, that lets you virtually place multiple furniture items in a room in your home so you can see how ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Snapchat wants AR try-on to be a standard shopping tool so shoppers can wave their phones and try on the ...

Exclusive: Apple's AR executives talk about why iPhones and iPads are transforming into world-mapping, object-scanning tools -- and why that matters more right now than glasses. I started with CNET ...

YouTube is becoming more interactive, for some users at least. On Tuesday, the video streaming platform's parent company Google announced a feature that makes one of the app's most popular genres of ...