Leaders from Sinclair, Vivid Zero, IAB, Futuri and WideOrbit will look at AI’s widening power in helping create ad content ...

Sir Martin Sorrell discusses AI’s impact on advertising Total. 0. Shares. 0. 0. 0. This article was originally published in February 2025 and was last updated June 12, 2025.

Modern behavioral data science approaches treat every user interaction as a signal. Micro-interactions like hover time, pause ...

Bernardo Andrada, Monks' CCO, reveals how "orchestration" and "agentic AI" are fundamentally transforming marketing ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

An AI Road Map to Advertising Success. To effectively harness the power of AI, brands must develop a strategic road map that accounts for the unique challenges they face—before exploring how ...

IntroductionArtificial Intelligence (AI) has rapidly emerged as a game-changer in the world of marketing and advertising technology (often dubbed “MadTech” for the convergence of Marketing and ...

AI disruption is "unnerving investors in every industry, and it's totally disrupting our business," WPP's outgoing boss Mark Read told CNBC. The advertising market is under threat from emerging ...

AdGPT.com, an AI-powered advertising platform, positions itself at the forefront of this transformation not only by rewriting the rules of digital marketing but reshaping who gets to play the game.