Oak Brook mayor lauds response to ‘anxious and rowdy’ crowd amid Swatch release at mall

Oak Brook mayor Larry Herman said officials weren’t notified ahead of the Swatch release that drew “unruly” crowds to ...

The Catastrophic Audemars Piguet x Swatch Launch Was Entirely Predictable and Utterly Avoidable

Chaos consumed Swatch stores worldwide on Saturday—a repeat of the MoonSwatch launch four years ago. Swatch should have seen ...

Swatch x Audemars Piguet release at Cherry Creek Mall canceled

Days of anticipation over a luxury watch release at Cherry Creek Mall ended in chaos and disappointment over the weekend.

Swatch's Royal Pop launch triggers consumer frenzy as resale prices soar

By Alessandro Parodi May 18 (Reuters) - Swiss watchmaker Swatch was forced to shut stores and cap queues after the launch of ...

Audemars Piguet x Swatch 'Royal Pop' release sparks mob scenes, pepper spray and arrests at malls

The AP x Swatch Royal Pop collaboration sparked chaos at stores nationwide, with massive crowds, arrests, and resale prices ...

Crowds force Swatch stores to close on Royal Pop release day

The widely anticipated collaboration between Swatch and Audemars Piguet drew large and aggressive crowds for the pocket watch ...

A new Swatch model is introduced, and a case study in overexcited ‘drop culture’ plays out

Swatch's new Royal Pop pocket watch has sparked outbursts of chaos worldwide. The Swiss watchmaker says there's no shortage ...

The AP x Swatch Watch Is Now Listing for Thousands Online After In-Store Chaos

Swatch and Audemars Piguet's Royal Pop pocket watches caused chaos worldwide upon launch on Saturday. The pieces are now ...