Author Brandon Taylor argues that Jane Austen's novel 'Persuasion' illustrates how funny—and sad—adulthood can be.

New research from the Wharton School’s Generative  AI Labs shows how large language models can be coaxed into ignoring safety ...

Persuasion is the last novel that Jane Austen completed and it was published posthumously in 1817. At the age of 19, Anne Elliot, the middle daughter of a haughty baronet, ...

The truth is that mere facts and information often fail to move people. Yet when we are in a disagreement, we often forget ...

These persuasion industries have little in common in terms of execution, but they do share a communal objective – to affect a change in the opinion or behaviour of their target audience.

Because persuasion lies squarely at the center of leadership, of changing minds and making decisions, an emotional process is central to what successful leaders do.

The art of persuasion isn’t the employment of a Jedi mind trick. Rather, it is a method you can use to move someone to your side of the argument and further the sales cycle.