Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

OU and Learfield also announced that Bobby Nash has been hired as the “NIL business development director” heading up the new ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the University of Oklahoma.

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

Oklahoma announced a significant update to its name, image and likeness (NIL) operations on Tuesday. The Sooners announced ...

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

The school announced this week an NIL partnership that will help keep its athletes competitive on and off the field. Georgia has partnered with Learfield, a move that will enable Learfield to take the ...

The new agency in charge of regulating NIL deals in college sports has rejected deals between players and donor-backed ...

Learfield CEO sees NIL marketing momentum amid March Madness as the media and tech company's campaigns for Nissan, State Farm and Marriott Bonvoy embrace players and extend the game.