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So, after the Coldplay kiss-cam chaos, how should Astronomer, the company that employed the now-revealed-to-be-cheating ...
A campaign is not the time for audience building. Engagement starts well before the campaign gets off the drawing board. You need to be interacting with your audience using a cohesive marketing ...
Cleveland Hopkins International Airport has launched a new marketing campaign that aims to increase passenger numbers by promoting the facility’s convenience and flight offerings. The move comes as ...
What Are the Benefits of Advertising Campaigns?. The slogans and characters from famous advertising campaigns become staples of the pop-cultural lexicon and landscape. As part of an overall ...
When firms run ad campaigns they want them to be successful, here we talk about ways that firms can assess if their advertising campaign was a success. It is not always cut and dry what success is, so ...
Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.
By Helen Coster and James Oliphant NEW YORK (Reuters) -Residents of Columbus, Indiana awoke last week to a yellow billboard ...
Jalen Hurts is the first NFL player to endorse Sprite, and the Philadelphia Eagles quarterback continues to 'Keep the Main ...